List the various ways that psychographic segmentation can be used
What will be an ideal response?
a. To define the target market
b. T o create a new view of the market
c. To position a product
d. To better communicate product attributes
e. To develop overall strategy
f. To market social and political issues
You might also like to view...
If a precise location on a map is important, a _________________ reference is better than a north arrow
a. GPS number b. longitude and latitude c. bibliographic d. source
McDonald's famous golden arches and other marks used by the company illustrate a
a. suggestive mark. b. service mark. c. certification mark. d. collective mark.
Which accounting concept can be used by some companies to justify the use of the direct write-off method?
A. The entity concept B. The materiality concept C. The monetary principle D. The going concern concept
An opportunity cost is:
A. a cost that cannot be traced to a specific cost object. B. the foregone benefit of the path not taken. C. the initial investment required to pursue an opportunity. D. an actual outlay of cash.