What type of human need is shaped by personality, culture, or buying situation?
A. an emergency
B. a craving
C. a necessity
D. a want
E. a demand
Answer: D
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The part of the media plan that spells out the media to be used and creative considerations is the:
A) marketing analysis B) advertising analysis C) media strategy D) media mix
Kite Company paid $24,900 in insurance premiums during 2013 . Kite showed $3,600 in prepaid insurance on its December 31 . 2013 . balance sheet and $4,500 on December 31 . 2012 . The insurance expense on the income statement for 2013 was
a. $16,800. b. $24,000. c. $25,800. d. $33,000.
______ is the process of assigning responsibility and authority for accomplishing objectives.
a. Commanding b. Managing c. Delegating d. Directing
Electronic banking enables cash transactions to occur using retail coding systems
Indicate whether the statement is true or false