Lem is looking at new cars. Each one he sees has a certain trim detail across the hood which he somewhat likes at the start of the day. At the end of the day, and fifteen cars later, he really likes the detail. His opinion is influenced by the
a. stimulus generalization effect.
b. mere exposure effect.
c. familiarity effect.
d. proximity effect.
Answer: B
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a. True b. False
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Indicate whether the statement is true or false