Answer the following statement(s) true (T) or false (F)
1. Professional advertising is directed at other professionals including teacher and lawyers
2. When advertising in professional journals, be sure to use wild claims and humor.
3. Using a traditional ad in B2B marketing allows more detailed information than you can fit into an online or web ad.
4. Online events are useful for B2B marketing in that they are one-way communication with a passive audience.
5. B2B marketing is more likely to use traditional marketing than social media.
1. True
2. False
3. False
4. False
5. True
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Media convergence is the melding of the communications, computer and electronics industries
a. True b. False
Distracting movement and gestures used by a trainer do not have an effect on immediacy between the trainer and the trainees
Indicate whether the statement is true or false.
Discuss the implications of the forgetting curve.
What will be an ideal response?
Debbie wants to know if her audience is mostly male or female. She should conduct a(n) ____________________ audience analysis
Fill in the blank(s) with correct word