Which of the following best illustrates one of the uses of marketing research, monitoring marketing performance?
A) marketing research managers closely overseeing the work of subordinates in the marketing research industry
B) tracking research that monitors how well products are performing in the marketplace
C) describing the return on investment of firms using/not using marketing research
D) providing closed circuit TV to monitor the actions of marketing researchers practicing in the field
E) identifying opportunities and problems in the marketplace
D
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Within the dimensions of product performance, a poor performance in which of the following would be a "quality killer"?
A) serviceability B) features C) appearance D) conformance E) reputation
Porter defined value as the ________.
A. perceived satisfaction of the customers and sellers after a transaction B. perceived quality differences across products C. actual money exchanged in return of a product/service D. amount of money that a customer is willing to pay for an offering E. extent of after-sale service provided to customers
Under a cap-and-trade system, a firm that emits more than its share of carbon can buy allowances from a firm that emits less than its share
Indicate whether the statement is true or false.
Oral evidence to "fill in the gaps" of a contract with incomplete terms can be introduced at a trial
Indicate whether the statement is true or false