In order for the marketer to achieve effective market segmentation, which of the following conditions must exist?
A. The segments must be small enough to manage effectively.
B. It must be possible to do a regression analysis on potential segments.
C. Consumers' needs for the product must be homogeneous.
D. The firm must be able to sell effectively to the chosen segment with a specific sales price.
E. The segment must have enough profit potential to justify the development of a special marketing mix for the segment.
Answer: E
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Sales opportunities in the United States expanded most notably during which of the following time periods?
A) the Revolutionary War B) the years immediately following the Revolutionary War C) World War I D) the Great Depression E) the 1930s
The Constitution's Fourth Amendment protection against an unreasonable search and seizure governs only the public sector workplace because:
A. unions exist only in public sector organizations. B. only public sector organizations deal with classified information. C. the Constitution applies only to state action. D. the private sector does not cater to appeals of unreasonable search or seizure.
The exclusive right to use a certain name or symbol is called as:
A) franchise. B) patent. C) trademark. D) copyright.
What are the advantages and disadvantages of using arbitration rather than litigation?