In a low-context culture, the meaning of a message is conveyed primarily by the speaker's

A. vocal intonations.
B. pitch and force changes.
C. gestures.
D. situation.
E. words.


Answer: E

Communication & Mass Media

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The CEO of Reed Inc who was in London, wanted to address journalists about the company's plans. The company arranged for the CEO to sit in front of a camera and had journalists interview him from their own television studios

What is this PR technique called? a) Satellite media tour b) Radio news release c) Radio media tour d) Television news release

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List five guidelines for developing a good central idea statement

What will be an ideal response?

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Your text offers all of the following advice for preparing for researching a topic except

a. plan and use your time carefully. b. read with an open mind. c. avoid the use of e-mailed media prompts. d. carefully record your information and source data.

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Cultures in which time orientation believe in fate?

a. Present b. Technical c. Past d. Formal

Communication & Mass Media