Explain the concept of positioning
What will be an ideal response?
A product's position is the way the product is perceived by a particular market segment. Positioning involves conveying the brand's unique benefits and differentiation to customers. To carry out effective positioning, a company should first analyze its competitors' positions. Then a company should identify the competitive advantages that can be built upon differentiation. The company must then effectively communicate and deliver the chosen position to the market through the marketing mix. Ultimately, a brand's position should deliver a valued benefit to the target, offer a superior benefit that can be communicated to consumers, and be affordable to the target.
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Chris and Pat are a recently married couple who are living together for the first time. Pat is concerned with establishing retirement and savings accounts ASAP and then creating a 5-year plan. Chris is would like to be more spontaneous right now, especially if the two are going to have children one day. Which dimension of culture are they dealing with?
A. long-term and short-term orientation B. masculinity-femininity C. uncertainty avoidance D. power distance
Which of the following is a good use of instant messaging in the workplace?
A) Presence awareness B) Customer service C) Security D) Crisis management E) Process monitoring
As a rule of thumb, to do a process capability analysis ______.
a. we should collect a minimum of 20 samples b. each sample in our data collection should have at least 500 items c. we should collect a maximum of 20 samples d. each sample in our data collection should be from a different population
A coal mine cost $1,003,000 and is estimated to hold 50,000 tons of coal. There is no residual value. During the first year of operations, 6,000 tons are extracted and sold. Calculate depletion per unit. (Round your answer to the nearest cent.)
A) $10.03 B) $5.02 C) $20.06 D) $15.04