Name and describe three offensive strategic market plans and three defensive strategic market plans
What will be an ideal response?
The three offensive strategic market plans are:
1. Invest to Grow — invest marketing resources to grow the market or market share
2. Improve Position — invest to improve and strengthen competitive position
3 . New Market Entry — invest to enter new attractive markets or develop new product markets
The four defensive strategic market plans are (students can answer any three):
1. Protect Position — invest to protect market share and competitive advantage
2. Optimize Position — optimize price-volume and marketing resources to maximize profits
3 . Monetize — manage market position for maximum cash flow with limited marketing resources
4. Harvest/Divest — manage the product for maximum short-run cash flow or minimum losses
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Consumers can purchase inkjet printers for as little as $30. However, the price of replacement ink cartridges can be as much or more than the purchase price of the printer. This is part of the ________ of an inkjet printer
A) disposal costs B) acquisition costs C) usage costs D) repair costs E) ownership costs
Give an example of testimonial evidence and explain the importance of the source
What will be an ideal response?
The difference between the prices at which securities dealers buy and sell a security is called _____.
A. a capital gain B. price dispersion C. thrift D. thespread
A company that has more than $25,000 worth of business with the federal government and does not establish a drug-free awareness program and make an effort to make it work would be in violation of:
a. the Drug Prohibition Act b. the Drug Control in the Workplace Act c. the Drug Prevention in the Workplace Act d. the Zero Tolerance Act e. none of the other choices are correct