Limitations of e-mail surveys include all of the following EXCEPT:
A) Questionnaires cannot utilize programmed skip patterns, logic checks, or randomization.
B) Skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9") must appear explicitly, just as on paper.
C) There is inherent self-selection bias.
D) Some e-mail software products limit the length of the body of an e-mail message.
C
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A departmental store ad about a consumer tax problem would constitute ________ advertising.
A. issue B. event C. image D. trade E. direct-response
Companies engaging in different types of profit-making activities are often organized into departments
Indicate whether the statement is true or false
The primary cause of the MPR crisis involving a Taco Bell restaurant in New York City in 2007 stemmed from ________
A) footage filmed by a local news crew B) leaks at the city's health department C) rumors spread by disgruntled employees D) fake YouTube videos aired on the national news E) amateur video shared with various media outlets
A company that utilizes a differentiation strategy is competing on the basis of providing something unique to its customers.
Answer the following statement true (T) or false (F)