Where should an organization start a change effort if the needed change is determined to be revolutionary? And if the needed change is determined to be evolutionary?
What will be an ideal response?
For revolutionary change, the focus should start with a big picture, transformation issues, such as the reason for the organization’s existence, its purpose, mission, strategy, and leadership. If the needed change is evolutionary, the change effort should start with transactional issues: organizational design and structure, information systems, and management practices, for example.
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