Of the following, which type of marketing communication tool gives the marketer the greatest level of control over the message?
A) sales promotion
B) advertising
C) public relations
D) word of mouth
E) personal selling
B
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When is it appropriate for marketing researchers to consider selecting a research design?
A) never; clients determine the research design B) before collecting data but after data analysis C) after thoroughly considering the problem and the research objectives D) this should be one of the very first decisions researchers make even before the initial client meeting E) after collecting data
After making a presentation, you reflect by focusing on how you felt during the presentation and how you managed those feelings. What type of reflection does this describe?
a. perceptive reflection b. analytical reflection c. emotional reflection d. critical reflection
Bonds may be issued through either a ________ or a ________
A) private auction; federal auction B) state agency; federal agency C) public auction; private placement D) None of the above
Cherryhill and Hace had been partners for several years, and they decided to admit Quincy to the partnership. The accountant for the partnership believed that the dissolved partnership and the newly formed partnership were two separate entities. What method would the accountant have used for recording the admission of Quincy to the partnership?
A. The equity method. B. The goodwill method. C. The bonus method. D. The proportionate method. E. The cost method.