Agenda-setting theory has been widely used by scholars to study media effects on audience. Which of the following best describes agenda-setting theory?
A. The media agenda influences what the public think about.
B. The media accurately reflects reality.
C. The media is powerless over the public agenda.
D. CNN is solely responsible for the public agenda.
A. The media agenda influences what the public think about.
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Tomas was asked to speak to his local Rotary Club. From what he could learn about the club,
the membership was made up of professionals who attended on their lunch hour in between other business appointments. When Tomas went to speak, he wore his favorite sweater and some jeans. What advice does your text offer when deciding if this was appropriate? A) Always dress as formally as possible. B) Never dress more formally than the audience is dressed. C) Your dress should conform to the audience?s expectations for the occasion. D) Wear what you are most comfortable wearing.
Examples in a speech
A) take up too much time. B) clarify important points. C) should be long. D) should be used only to gain attention.
An interview question designed to trap an interviewee into a forced response or a no-win situation is termed
A. a leading question. B. a hypothetical question. C. an unethical question. D. a legitimate question.
When relationships among variables are invariant (always the same) under given conditions, researchers may formulate a:
a) Theory b) Proposition c) Law d) Constitutive definition