Answer the following statement(s) true (T) or false (F)

1. The news release is the only appropriate tactic for communicating with radio, television, and newspapers.
2. According to the media database company Cision, its 2017 State of the Media Report confirms that journalists rank fact sheets as one of their most valuable resources.
3. Within digital news releases you can include relevant URL links to provide further information.
4. A fact sheet must be labeled “Fact Sheet” at the top and include a headline and dateline.
5. The language used in a speech should be exactly like that used in all PR writing.


1. FALSE
2. FALSE
3. TRUE
4. FALSE
5. FALSE

Communication & Mass Media

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