Psychographic segmentation refers to the science of segmenting markets based on
A. behavior and demographics.
B. psychology, demographics and personality.
C. consumers' opinions, interests and attitudes.
D. psychology and geography.
E. consumers' income, age and behavior.
Answer: B
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In making a decision to diversify, managers should use value-creating reasons or face the risk that their firms will be acquired and they could lose their jobs. Which of the following is a value-creating reason to diversify?
A. Economies of scope B. Desire for increased compensation C. Reduced managerial risk D. Low performance
Employees who always do things in their own self-interest in spite of organizational policies or culture are often called "bad apples."
Answer the following statement true (T) or false (F)
What does the scope of the firm refer to?
A. the firm's capability to employ vertical integration strategies B. the range of activities the firm performs externally and its social responsibility activities C. the range of activities the firm performs internally and the breadth of its product offerings, the extent of its geographic market, and its mix of businesses D. to gain competitive advantage based on where it locates its various value chain activities E. to prevent foreign competition from affecting the market
________ diversity refers to diversity regarding observable attributes such as race, ethnicity, sex, and age.
A. Deep-level B. Disjunctive C. Conjunctive D. Surface-level E. Additive