According to media richness theorists, the choice of a communication medium is based on

A. the ambiguity of the task
B. the richness of the medium
C. information received from the social environment
D. all of the above
E. a and b


Answer: A

Communication & Mass Media

You might also like to view...

Prospective relational continuity constructional units (RCCUs) would be most likely to indicate that one partner ______.

a. is physically absent from the relationship b. has returned to the relationship c. wants the other to leave the relationship d. is about to be absent from the relationship

Communication & Mass Media

A vague term need not be defined since the listener or reader of argumentation will

supply his own definition. Indicate whether the statement is true or false

Communication & Mass Media

Margarita is having an important conversation with her father through text messaging. According to social information-processing theory, how is Margarita's ability to communicate relational and emotional messages impacted in since electronic communication lacks nonverbal cues?

A. Margarita cannot express these kinds of messages. B. Margarita can express these kinds of messages more accurately. C. Margarita can express these kinds of messages, but it may take her more time. D. Margarita can express relational messages but not emotional messages.

Communication & Mass Media

When you advocate a highly unpopular position, it is particularly important to ________ in the introduction of your speech.

A. define unclear terms B. have a concise preview statement C. state the importance of the topic D. establish goodwill toward the audience E. tell a story

Communication & Mass Media