The newest version of a product like Bose headphones is likely to use _____, while the new version of Red Bull is likely to use _____ .
A. penetration pricing; price skimming
B. price skimming; psychological pricing
C. psychological pricing; penetration pricing
D. price skimming; penetration pricing
E. price skimming; promotional pricing
Answer: D
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A television channel promotes its new reality show through print and broadcast advertising as well as personal appearances by show participants in promotional events, Web sites, and merchandise signed by the participants. To make sure that all of the promotional messages are coordinated, the television channel should use the:
a. integrated marketing communications approach. b. integrated communications management approach. c. AIDA model. d. interpersonal and mass communications approach.
A firm can effectively use its operations function to yield competitive advantage through all of the following EXCEPT:
A) customization of the product. B) setting equipment utilization goals below the industry average. C) speed of delivery. D) constant innovation of new products. E) maintaining a variety of product options.
An employer's right to use an employee's invention without payment of a royalty is known as the _____
A) ?factory right B) ?shop right C) ?inventory right D) ?employer's right
Taxes raise revenues for the government. Taxes may be:
a. used to punish certain business behavior b. used to keep certain goods, such as firearms and liquor, under federal supervision c. imposed on illegal goods like cocaine to help trap dealers d. not used by states to discriminate against out-of-state businesses e. all of the other choices