This occurs when people exposed to a traditional advertising and public relation campaign share the campaigns with others
A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) intentional word-of-mouth communication
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication
Answer: E
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How does your text advise you to adapt your speech delivery style for a high-context listener?
A) Wear clothing that will make you stand out from the crowd. B) Keep your gestures and your facial expressions toned down. C) Use a lot of visual aids and colorful graphics. D) Deliver your speech in a monotone.
The leaders of the U.S. revolution used all but one of the following to turn public opinion against the British:
a. Delivered fiery speeches b. Held town meetings c. Distributed newspapers and pamphlets supporting the cause d. Organized newsworthy events
The acronym "HD" represents:
a. hybrid digital b. high definition c. hardly done d. highly dominant e. both A & B f. all of these g. none of these
Jeremy knew that his listeners had heard several messages warning them against getting into the stock market. However, he wanted to weaken their commitment by arguing that this is the right time to buy stocks for long-term investments. Jeremy's persuasive strategy is __________.
A. assimilation B. elaboration C. conversion D. refutation