Whenever ______ are sold by a company, they pay out dividend payments to the purchaser, and the amount of the sale is shown as owners’ equity on the balance sheet.
a. capital assets
b. stocks
c. short-term loans
d. bonds
b. stocks
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Ads in trade journals and other media have a better chance of being noticed by members of the buying center if the firm is either in a straight rebuy or a modified rebuy situation
Indicate whether the statement is true or false
After the need has been determined, the next step in the buying process is to determine the characteristics of the product or service needed as specifically as possible
Indicate whether the statement is true or false
________ beliefs and values are passed from parents to children and reinforced by social institutions–schools, churches, businesses, and governments; they are very difficult to change
A) Transient B) Secondary C) Protected D) Core E) Variable
Tony, a vice president of the St. Louis One Gateway Credit Union, decided to measure customers' perceptions of the service quality of the credit union. He chose to use the SERVQUAL scale because it included the ________ component, which involves the knowledge and courtesy of employees, as well as their ability to convey trust and confidence.
A. empathy B. creativity C. responsiveness D. assurance E. reliability