In integrity-based ethics programs, organizational ethics is seen as the responsibility of the employees.
Answer the following statement true (T) or false (F)
False
In integrity-based ethics programs, organizational ethics is seen as the responsibility of management.
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According to the text, which of the following is the best defense against becoming a victim of consumer fraud?
a. Avoid internet offers. b. Register on the do-not call list. c. Check companies named in all print ads through the Better Business Bureau. d. Education.
The assessment of the need for a training program takes place at which three levels?
a. task, individual, and industry b. individual, departmental, organizational c. industry, organization, and individual d. organizational, task, and individual
First-mover disadvantages (or late-mover advantages) rarely arise when
A. rapid market evolution gives fast followers an opening to leapfrog the pioneer with next-generation products of their own. B. the pioneer's products are somewhat primitive and do not live up to buyer expectations, allowing clever followers to win disenchanted buyers with better-performing products. C. the market response is strong and the pioneer gains a monopoly position that enables it to recover its investment. D. the costs of pioneering are much higher than being a follower and only negligible learning/experience curve benefits accrue to the pioneer. E. the marketplace is skeptical about the benefits of a new technology or product being pioneered by a first mover.
A written document that acts as a guidebook of marketing activities for the marketing manager is known as the _____.
A. strategy document B. marketing plan C. vision statement D. mission statement E. strategic plan