Answer the following statements true (T) or false (F)

1. The idea of up-selling is tempting and should only be done on occasion.
2. Make sure to always focus on the customer's main concern.
3. A price leader is the practice of significantly lowering the price of a commonly used product or
service to attract attention and additional business.
4. It is important to provide a thorough preliminary estimate.


1. FALSE
2. TRUE
3. TRUE
4. TRUE

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