In one of the 2012 presidential debates, both candidates included irrelevant information on education to divert attention from the real issue:
foreign policy. The flaw most clearly evident in both candidates'
argument development is called
A) red herring fallacy.
B) questionable cause.
C) ergo propter hoc.
D) ad hominem attack.
E) misuse of fact and opinion.
A
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When supporting materials are used in persuasion, they are called proofs
Indicate whether the statement is true or false
In arguing that there is a reason for change in policy, which of the following is
NOT part of the advocate's burden of proof? (a) Presenting disadvantages of the proposed policy. (b) Quantifying the nature of the problem. (c) Characterizing the consequences of the problem. (d) Establishing that the problem is inherent.
Formalized codes of ethics are common among professional organizations involved in mass media research
Indicate whether the statement is true or false.
According to your text, which of the following is not a characteristic of a successful strategic alliance?
a. companies involved must have complementary strategies b. companies involved should be engaged in complimentary business activities c. companies should not enter an alliance in which one partner dominates d. companies should agree on the resources each will commit e. companies involved should be engaged in the same business activities