Which of the following represents a change in the technological environment of a marketing firm?
A) increased use of cause-related marketing
B) increased use of RFID systems to track products
C) increased need to comply with environmental regulations
D) increased use of value marketing techniques and promotions
E) increased need to engage in mass marketing over market segmentation
B
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Explain the importance of market metrics, and name and describe the two types of market metrics, providing examples of specific metrics for each
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A company had net sales of $21,500 and ending accounts receivable of $2,700 for the current period. Its days' sales uncollected equals: (Use 365 days a year.)
A. 7.4 days. B. 8.0 days. C. 58.9 days. D. 45.2 days. E. 45.8 days.
Currently we have strong artificial intelligence (AI).
Answer the following statement true (T) or false (F)
Marcus & Tyler sells frozen custard and sandwiches. It is considering a new site that will require a $2 million investment for land acquisition and construction costs. The following operating results are expected:Sales Revenue?$980,000Less operating expenses:?? Food & Supplies$320,000? Wages & Salaries180,000? Insurance & Taxes40,000? Utilities10,000? Depreciation70,000620,000Operating income?$360,000Disregard income taxes.Required:A. If management requires a payback period of four years or less, should the new site be opened? Why?B. Compute the accounting rate of return on the initial investment.C. What significant limitation of payback and the accounting rate of return is overcome by the net-present-value method?
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