A market is a

a. group of consumers who have purchasing power and unsatisfied needs.
b. way of gaining consumer data.
c. segment of the economy.
d. group of known purchasers.


ANSWER: a

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In terms of personality, an extrovert is likely to display each of the following characteristics within the buying center, except:

A) spends more time talking within the buying center B) becomes more involved in the buying process C) will not ask important questions D) will not listen to others in the group

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It is almost impossible for clients to understand some products without a well-planned presentation

Indicate whether the statement is true or false

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Viva, Inc. bought machine X for $18,000 two years ago. The machine had no residual value and had an estimated useful life of 10 years. If the company uses the straight-line depreciation method, calculate the current book value of the machine

A) $14,400 B) $3,600 C) $19,800 D) $18,000

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Although the court in James v. Taylor recognized that the presumption has been changed by statute in many states, the court stated that at common law, if the wording in a deed was ambiguous, the law favored a:

a. tenancy by the entireties. b. tenancy in partnership. c. tenancy in common. d. joint tenancy.

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