The most important news value for broadcast news is:

a. good film
b. timeliness
c. reporter on the scene
d. eyewitness report


B

Communication & Mass Media

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A dialectical perspective suggests that relationship issues are better understood in terms of push-pull dynamics

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is a demographic pattern in regard to media characters?

a. Males outnumber females three to one on TV b. White Americans are 80% of all characters c. People aged 20 to 50 are three quarters of all characters d. All of the above

Communication & Mass Media

Explain how one single emotion (such as fear or anger) can be adaptive and maladaptive. Be sure to give examples

What will be an ideal response?

Communication & Mass Media

Which of the following is an example of a client that would need PR writing to focus on customers or consumers, financial relations, or social responsibility?

a. General Electric b. Food and Drug Administration c. American Chiropractic Association d. United Way

Communication & Mass Media