Appeals that rely on human needs, emotions, attitudes, and the psychic comfort we feel over decisions we make are referred to as

a. fear appeals

b. guilt appeals.
c. mental appeals.
d. emotional appeals.


d

Communication & Mass Media

You might also like to view...

The key conclusion to be drawn from the "Facebook Friends = Brain Power" case is that

A) Facebook "mavericks" lead the pack in new friend requests. B) Too many friends can begin to diminish brain power. C) having lots of Facebook friends may affect your brain. D) friends with lots of friends may positively affect your organization's communication strategy. E) Both C and D.

Communication & Mass Media

_____ is the term Aristotle used to refer to logic—the formal system of using rules to reach aconclusion

a. Ethos b. Pathos c. Mythos d. Logos

Communication & Mass Media

Culture is passed from generation to generation genetically

a. True b. False

Communication & Mass Media

Under what circumstances might silence be a primary mode of communication in the United States?

What will be an ideal response?

Communication & Mass Media