What primarily determines the design of a PR campaign team?
a. tasks and team member skills
b. tasks and project costs
c. team member skills and objectives
d. tactics and costs
a. tasks and team member skills
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The symbols we use (e.g., words and gestures) to communicate are arbitrary
Answer the following statement true (T) or false (F)
BioCorp, a local pharmaceutical company, has been losing market share and needs to create a strategic plan for growth so the CEO convened a team with directors from each department in the company to address this issue. Due to the ambiguity of the assignment, many team members did not understand exactly what was being asked of them. According to the textbook, which important step in the launch of a new group did not happen?
a. Delegating roles and tasks b. Establishing a vision and purpose c. Choosing a deviant d. Executing a plan
The currency of supporting information is most important when making which of the following claims?
A. Roughly 40 million people were killed during World War II. B. The average American adult sleeps roughly 7 hours a night. C. Imagine Airline offers the cheapest non-stop flights to Hawaii. D. Forest fires have increased in severity over the past 25 years.
A relationship between a person of higher power and a person of lesser power is known as a ________ relationship.
A. complementary B. symmetrical C. deficit D. contemporary