What primarily determines the design of a PR campaign team?

a. tasks and team member skills
b. tasks and project costs
c. team member skills and objectives
d. tactics and costs


a. tasks and team member skills

Communication & Mass Media

You might also like to view...

The symbols we use (e.g., words and gestures) to communicate are arbitrary

Answer the following statement true (T) or false (F)

Communication & Mass Media

BioCorp, a local pharmaceutical company, has been losing market share and needs to create a strategic plan for growth so the CEO convened a team with directors from each department in the company to address this issue. Due to the ambiguity of the assignment, many team members did not understand exactly what was being asked of them. According to the textbook, which important step in the launch of a new group did not happen?

a. Delegating roles and tasks b. Establishing a vision and purpose c. Choosing a deviant d. Executing a plan

Communication & Mass Media

The currency of supporting information is most important when making which of the following claims?

A. Roughly 40 million people were killed during World War II. B. The average American adult sleeps roughly 7 hours a night. C. Imagine Airline offers the cheapest non-stop flights to Hawaii. D. Forest fires have increased in severity over the past 25 years.

Communication & Mass Media

A relationship between a person of higher power and a person of lesser power is known as a ________ relationship.

A. complementary B. symmetrical C. deficit D. contemporary

Communication & Mass Media