Explain how search advertising is typically priced in comparison to most other forms of Internet advertising

What will be an ideal response?


Internet advertising such as banners and pop-ups are usually priced on a CPM basis, while search advertising requires advertisers to pay search engines or directories only after Web users have clicked their ad or link.

Business

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Operating activities are transactions and events associated with selling a product or providing a service related to

a. the revenues and expenses reported on the income statements. b. the assets and liabilities reported on the balance sheet. c. the net income reported on the statement of retained earnings. d. the retained earnings reported on the balance sheet.

Business

The opening of routine messages can be used to state the purpose and nature of information being provided

Indicate whether the statement is true or false.

Business

Jim has been employed at Fortis Services for nearly 15 years in the same job. He has been offered promotions, but he likes what he does. Which statement would imply that Jim is low on openness to experience?

A. Jim is not conservative in his decision-making approaches. B. Jim often comes up with and implements radical ideas. C. Jim is known for being unconventional and daring in his business plans. D. Jim does not have narrow, conservative interests. E. Jim is not open to a wide range of stimuli.

Business

Consideration for a contract must always be:

A) money. B) paid in cash. C) intangible personal property. D) something of value.

Business