While ethical and legal issues are associated with all aspects of marketing, personal selling presents unique issues because
A. customers tend to expect unethical behavior from salespeople.
B. salespeople tend to be unethical.
C. laws regulating personal selling are detailed, complex, and often mistakenly ignored.
D. sales managers are the only people in most sales organizations who worry about ethics.
E. salespeople interact directly with customers and are, therefore, more visible.
Answer: E
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________ are short-term incentives that companies give to entice people to purchase particular
products or services. A) Trade margins B) Loyalty programs C) Advertisements D) Sales promotions
Binary variables are:
A) 0 or 1 only. B) any integer value. C) any continuous value. D) any negative integer value.
Retailers can gain valuable knowledge about their customers from the transaction process and from
A. end-of-aisle positioning studies. B. the insights of store personnel. C. trade industry profiles. D. store brand/private-label brand ratios. E. omnichannel flow process.
Quality Computer Company agrees to sell one hundred hard drives to Retail Electronics, Inc. The hard drives, which Retail Electronics expressly requires to have certain amounts of memory, are to be shipped "F.O.B. Retail Electronics distribution center in Memphis, TN." When the drives arrive, Retail Electronics rejects them and informs Quality Computer, claiming that the drives do not conform to Retail Electronics' memory requirement. A few hours later, the drives are destroyed in a fire at Retail Electronics' distribution center. Will Quality Computer succeed in a suit against Retail Electronics for the cost of the goods?
What will be an ideal response?