Explain how luxury brands can benefit during an economic recession from having lower-priced brands or sub-brands in their portfolio
What will be an ideal response?
They can review product portfolios and brand architecture to confirm that brands and sub-brands are clearly differentiated, targeted, and supported based on their prospects. Luxury brands can benefit from lower-priced brands or sub-brands in their portfolios.
Because different brands or sub-brands appeal to different economic segments, those that target the lower end of the socioeconomic spectrum may be particularly important during a recession. Value-driven companies such as McDonald's, Walmart, Costco, Aldi, Dell, E*TRADE, Southwest Airlines, and IKEA are likely to benefit most. Spam, the oft-maligned gelatinous 12-ounce rectangle of spiced ham and pork, found its sales soaring during the recession. Affordably priced and requiring no refrigeration, Spam is, its maker Hormel claims, "like meat with a pause button."
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McClelland's need for achievement corresponds most closely to
A. Herzberg's hygiene factors. B. Maslow's esteem needs. C. extrinsic rewards. D. Alderfer's relatedness needs. E. Maslow's self-actualization needs.
The smaller the number of scale categories, the finer the discrimination among stimulus objects that is possible
Indicate whether the statement is true or false
A sample size of 1000 is used to test a structural model of advertising effectiveness for the Coca-Cola
company. The results show that a significant relationship exists between advertising effectiveness and sales. The estimated value of the standardized path estimate is .035. The Coca-Cola management dismisses the finding. Why? A) The sample size is probably too small. B) The sample size is probably too large. C) The relationship is trivial. D) The model fit is poor. E) None of the above
Two months ago, Air-tite Corporation purchased 4,500 pounds of Hydrol, paying $15,300. The demand for this product has been very strong since the acquisition, with the market price jumping to $4.05 per pound. (Air-tite can buy or sell Hydrol at this price.) The company recently received a special-order inquiry, one that would require the use of 4,200 pounds of Hydrol. Which of the following is (are) relevant in deciding whether to accept the special order?
A. The $3.40 purchase price. B. The $4.05 market price. C. The 300-pound remaining inventory of Hydrol. D. 4,500 pounds of Hydrol. E. Two or more of the other factors are relevant.