Explain what MDLs are and what they do for communicators.

What will be an ideal response?


A message design logic (MDL) is a person’s belief about communication that links thoughts to the construction of messages. Individuals using an expressive MDL will value direct communication. Those with a conventional MDL will hold stricter expectations for being appropriate. Responses should include that to be a competent communicator a person needs to consider not only whether they think being direct might be appropriate behavior but also what the culture would expect, what the situation/context demands, and what their conversational partner might prefer.

Communication & Mass Media

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Describe the importance of mass communication and its role in the communication process

What will be an ideal response?

Communication & Mass Media

Why are team players essential to a successful IMC campaign?

What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. When ordering the facts of your story according to the inverted pyramid, you need to justify your decisions to your editor. 2. The best way to draw your reader in to your writing is to write long paragraphs. 3. All of the information you have gathered in your reporting should appear in your story. 4. One advantage of using “said” as a verb of attribution is that it is nonjudgmental. 5. You should always adhere to classical rules of grammar when determining the structure of your attributions.

Communication & Mass Media

Briefly discuss how a speaker might apply Maslow's Hierarchy of Needs to a persuasive speech on getting students to volunteer for a charity. Discuss at least two specific ways it might be used

What will be an ideal response

Communication & Mass Media