In addition to your research findings, the summative evaluation report should include all of the following, EXCEPT:

a. Summary of key Evaluation Findings
b. Lessons learned from the campaign
c. The final bill to the client
d. Recommendations


c

Communication & Mass Media

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Who is credited with the quote, "You never get a second chance to make a first impression," which comes from an advertisement?

A) P. T. Barnum B) Will Rogers C) Mark Zuckerberg D) Dale Carnegie E) Lou Holtz

Communication & Mass Media

The tendency of group members to seek agreement is called groupthink

Indicate whether the statement is true or false.

Communication & Mass Media

What is the best definition of a logical argument?

a. a generalization is cited from a series of specific examples, statistics, and/or testimony. b. it must be grounded in correct facts, complete evidence, and accurate reasoning. c. it is the dissimilar use of comparison d. it is identifying known causes to determine unknown effects.

Communication & Mass Media

Identify and explain the four-step process used by Cultivation Theory researchers.

What will be an ideal response?

Communication & Mass Media