Which of the following best describes any communication form that sends messages directly to a target market with the anticipation of an immediate or short-term response?
A) direct marketing
B) radio advertising
C) newspaper advertising
D) public relations
A
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Which trait is not an example of personality from nature?
a. Eye color b. Temper c. Height d. Blood type
Zeron Corporation is incorporated in West Virginia. It now wants to open a retail outlet in Kentucky. Zeron must obtain a certificate of authority allowing it to do business in Kentucky
Indicate whether the statement is true or false
A culture characterized by easygoing and flexible people who take each day as it comes is one that is
A. high in uncertainty avoidance. B. low in short-term orientation. C. high in long-term orientation. D. weak in uncertainty avoidance. E. high in power distance.
Director Mueller of the FBI shifted budgetary funds from fighting crime to counter-intelligence in order to support the new direction. This example best illustrates which step in the planned change process?
a. recognition of need b. development of ideas c. allocation of resources d. evaluation