An effective database contains:
A) all transactions a customer has with a firm and interactions that resulted in purchases
B) all transactions and all interactions a customer has with a firm
C) transactions and interactions of customers that have a high lifetime value
D) all transactions of customers
B
You might also like to view...
Free cash flow is calculated as net cash provided by operating activities less
a. dividends. b. capital expenditures and depreciation. c. capital expenditures. d. capital expenditures and dividends.
Another term for cost incurred to sell and deliver products is:
a. Differential costs. b. Administrative costs. c. General costs. d. Distribution costs.
The use of an actor's voice for reading poetry in a series of automobile commercials is an example of a
A. subtextual message. B. talking jingle. C. voiceover. D. needledrop. E. tagline.
The expected cost of an item that is estimated at $5,000 with a task contingency multiplier of 1.2 is:
A) $4,167. B) $5,000. C) $5,200. D) $6,000.