If a company’s target market consists of price conscious customers, a company may ______.
a. use slower modes of transportation
b. carry low levels of inventory
c. carry poor quality goods
d. avoid outsourcing entirely
a. use slower modes of transportation
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American Express asking its members to upgrade from Gold to Platinum card is an example of:
A) cross-selling. B) reselling. C) upselling. D) mass selling.
An effective way to conserve postage costs is the use of ZIP + 4
Indicate whether the statement is true or false.
Clustering is a technique that divides a large group of people into smaller groups, so that each small group is as diverse as the large group from which it was formed.
Answer the following statement true (T) or false (F)
Procter & Gamble has run ads that promote its Children's Safe Drinking Water program in which it shows its employees teaching people around the world how to purify their water. The program was instituted because 5,000 children die every day from diseases caused by unsafe water. These ads are examples of _____ advertising.
A. product B. institutional C. pioneering D. environmental E. comparative