High scalability is most related to _____
a. low incremental cost
b. high fixed cost
c. sales revenue
d. diseconomies of scale
A
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Baggs buys $100,000 of Vista Company bonds on January 1, 2016 at face value. The bonds pay 10% interest semiannually on June 30 and December 31 . If Baggs sells the bonds at 99 on July 1, 2016, there will be a loss reported on the income statement
a. True b. False Indicate whether the statement is true or false
Too many retailers, even big ones, fail to clearly define their target markets and positions
Indicate whether the statement is true or false
In order to effectively use MPR, marketers must
A) double their advertising efforts. B) focus their attention solely on new media. C) look beyond advertising media. D) become journalists. E) bypass connectors and communicate directly to consumers.
Based on the findings of the 2011 National Business Ethics Survey, what proportion of Generation X felt pressure to act unethically in the workplace?
a. 8% b. 10% c. 25% d. 7%