Some top managers seek only enough profits to convince stockholders that they are "doing a good job." The pricing objective of such managers is
A. nonprice competition.
B. meeting competition.
C. profit maximization.
D. the status quo.
E. satisfactory profits.
Answer: E
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The task environment of a firm consists of demographic, economic, natural, and technological environments, as well as the political-legal system and the social-cultural arena
Indicate whether the statement is true or false
Marketers use geographic segmentation when ________.
A. geography determines one's likes and dislikes B. certain geographic regions have more diverse populations C. there is a strong demand for the products and services of the company in some geographic regions D. people in some regions are richer than people in other regions E. there is evidence that consumers respond differently to marketing strategies and programs based on where they live
From an economic perspective, a company's profit-maximizing quantity is found where:
A. the total cost curve intersects with the marginal cost curve. B. the total revenue curve intersects with the average revenue curve. C. the marginal revenue curve intersects with the demand curve. D. the marginal cost curve intersects with the demand curve. E. the marginal revenue curve intersects with the marginal cost curve.
A(n) ________ is a cash or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with the property.
A. entertainment marketing event B. sponsorship C. ambush marketing event D. philanthropic event E. advocacy advertising piece