Which of the following is NOT an example of a nonverbal channel?

A. Facial expressions
B. Touch
C. Hearing
D. Vocal characteristics


Answer: C

Communication & Mass Media

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Running a condensed version of an ad after the original has been introduced is a practice called

A) trailing. B) barraging. C) bunching. D) waving.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Interviewing a few audience members is an inefficient way to learn about the audience because it takes too long.  2. Some speakers are able to analyze the audience through observation.  3. Audience analysis occurs before, during and after the presentation.  4. When you are invited to give a presentation outside the classroom, your best source of information about the audience may an inside informant.  5. Including degree questions in a questionnaire can elicit potentially useful audience information. 

Communication & Mass Media

The best way to evaluate how well a speech accomplishes your goals is to ___________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The _________ step of the motivated sequence intensifies the audience's feelings or beliefs by helping them image what things would be like if their needs were satisfied.

A. visualization B. need C. satisfaction D. action

Communication & Mass Media