In marketing research, ordinal scales are used for all of the following purposes EXCEPT:
A) preference rankings.
B) market shares.
C) market position.
D) social class.
E) B and C
B
Business
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The reason for the existence of credence attributes is that:
A) customer lacks the expertise to make an evaluation. B) the products are familiar to most of the customers. C) the products are intangible and customers can only feel it. D) customers are knowledgeable and concerned about the quality of the products.
Business
What types of problems does data redundancy cause?
Business
Which of the following have removed plants, companies, or offices from states or local areas after having received benefits for locating there?
a. Pfizer b. GM c. Nike d. Oliver Stone
Business
Most of the time, in appellate courts,___________judges hear an appeal
a. 3 b. 4 c. 9 d. 10 e. 15
Business