When a customer willingly gives a company sensitive information, such as a social security number, the company is not responsible for the security of this information.
Answer the following statement true (T) or false (F)
False
In many industries, firms having access to sensitive customer information, such as social security numbers, necessitates more heavy regulation of information usage (financial services is a good example). In such cases, firms may be required to communicate the different ways that customers' personal information may be used and which of those potential uses a customer can opt out of. In addition, marketing managers must consider regulatory requirements, which may impose constraints such as what information can be conveyed to the firm within a given marketing campaign or at any touchpoint. For any firm that collects large amounts of data through CRM, customers' perceptions of the organization's ability to securely handle and protect information can substantially influence trust.
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______________________________ is a generalized system for the customized tagging of data to enable the definition, transmission, and interpretation of data over the Internet. It uses predefined tags to let information providers create uniform information for users
Fill in the blank(s) with correct word
Which of the following techniques of analyzing research data groups variables into collections that maximize within-group similarities and between-group differences?
A) demand pattern analysis B) income elasticity analysis C) cluster analysis D) comparative analysis
All of the following can provide evidence of an economic event except
a. source document b. turn-around document c. master document d. product document
Something of "legal" value must be given to support a contract
Indicate whether the statement is true or false