Identify the four pillars of brand equity, according to brand asset valuator model
A) relevance, performance, bonding, and advantage
B) presence, performance, advantage, and bonding
C) energized differentiation, relevance, esteem, and knowledge
D) brand salience, brand feelings, brand imagery, and brand performance
E) energized differentiation, esteem, brand feelings, and brand salience
C
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You are reading a business document that outlines your company's long-term goals and direction. These goals include "Reduce energy consumption in our offices by 20%," "Grow out market share in China from 3% to 10%," "Enter a strategic alliance with a partner in Australia to begin selling our products in Sydney and Brisbane," and "Equip all sales representatives with an app that allows them to provide an immediate quote when meeting with customers." What type of document are you reading?
A. a values statement B. a business plan C. a SMART goal D. a vision statement E. a strategic plan
________ help companies stock and move goods from their points of origin to their destinations
A) Retailers B) Physical distribution firms C) Marketing services agencies D) Resellers E) Suppliers
How do human CO 2 emissions contribute to climate change?
What will be an ideal response?
Apart from Amazon, the top online retail firms in terms of online sales are all primarily ________ firms.
A. manufacturer-direct B. omni-channel C. web-only D. catalog merchant