Which of the following issues is least important in using co-branding effectively?
A. The brands involved should represent a complementary fit in a customer's mind.
B. The brands that are teamed together should not lose their individual identities.
C. The brands involved should be owned by different companies.
D. Co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
E. Co-branding should take advantage of the distribution capabilities of the brands involved.
Answer: C
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Indicate whether the statement is true or false
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What will be an ideal response?
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