Which of the following is NOT an advantage of using focus groups in marketing research?
A) The richness of the comments, which come from real customers, makes this technique highly useful.
B) Focus groups are easy to moderate.
C) The comments of one person in a focus group can trigger unexpected reactions from others.
D) The responses in a focus group are generally spontaneous and candid, and they provide rich insights.
E) Ideas are more likely to arise out of the blue.
B
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On April 1, 2010, Stanton Company purchased $50,000 of Harris Company's 12% bonds at 100 plus accrued interest of $2,000. On June 30, 2010, Stanton received its first semiannual interest. On February 1, 2011, Stanton sold $40,000 of the bonds at 103 plus accrued interest. The journal entry Stanton will record on April 1, 2010, will include:
A) a credit to Interest Payable for $2,000. B) a debit to Investments - Harris Company for $52,000. C) a credit for Cash of $50,000. D) a debit to Investments - Harris Company for $50,000.
When we say that marketing can be entrepreneurial, it means that entrepreneurs
A. launch ventures to satisfy unfilled needs. B. gain monopoly power. C. raise social consciousness. D. push new technology even if people aren't ready for it. E. attempt to mimic existing products on the market.
Courts use a sliding scale analysis to measure the commercial activity in a forum state that is generated through a website
Indicate whether the statement is true or false
Therbligs:
A) were invented by Frederick W. Taylor. B) were used during the scientific management era, and are no longer in use. C) are hyperactive rodent-like pets, whose name is associated with time standards. D) were named by Frank Gilbreth. E) are .0006 minutes in length.