Royalty Chocolates plans to bring out an ad campaign to promote a new range of products, with
flavors targeted to older market segments. The company decides to change its tagline to better
reflect its product offerings.
Which of the following slogans should Royalty Chocolates adopt to
position itself based on attributes?
A) Royalty Chocolates: For those who want the best
B) Royalty Chocolates: Bittersweet temptation
C) Royalty Chocolates: It's not just candy
D) Royalty Chocolates: A taste of heaven
B
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BP and Halliburton executives made the decision not to invest in the oil well blowout preventer that experts believe would have prevented the Deepwater Horizon oil rig explosion and fire off the coast of Louisiana. The executives made their decision based on their belief that their decision would have no great negative consequences. Their decision is an example of
A. satisficing. B. panic. C. the curse of knowledge. D. relaxed avoidance. E. relaxed change.
A(n) ________ is the ultimate user of a good or service
A) stakeholder B) market C) target market D) marketer E) consumer
Marketing should
a. replace management's organizational goals with those that are target audience focused b. support management c. change the mission statement d. modify organizational objectives e. challenge any organizational decision that isn't target audience focused
Varughese Inc. is working on its cash budget for March. The budgeted beginning cash balance is $33,000. Budgeted cash receipts total $182,000 and budgeted cash disbursements total $191,000. The desired ending cash balance is $40,000.The excess (deficiency) of cash available over disbursements for March will be:
A. $24,000 B. $215,000 C. ($9,000) D. $42,000