Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where gift-giving is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. The firm's products are also available in a number of retail establishments around the world. The leading salesperson for Clearwater Hampers is Peter Austin who has been with the company since it began operation in 1979. The firm's owners were originally trout farmers who needed a source of income during the winter months and who diversified into selling fine liquors, cheeses, chocolates, and other luxury food items. The company uses a variety of promotions to make prospects
aware of the company's products.A Clearwater Hampers ad in magazines targeted to retail store managers would be an example of:
A. retail advertising.
B. national advertising.
C. trade advertising.
D. intensive promotion.
E. exclusive promotion.
Answer: C
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The ________ environment includes the actors involved in producing, distributing, and promoting an offering. The main actors are the company, suppliers, distributors, dealers, and the target customers
A) economic B) management C) strategic D) task E) tactical
Money serves as a medium of ____________________, a measure of relative ____________________, and as a store of ____________________.
Fill in the blank(s) with the appropriate word(s).
The normal cost is the amount of money it normally takes to complete an activity faster than its normal time
Indicate whether the statement is true or false
Which of the following is NOT a consequence of lot splitting?
a. compresses lead time b. reduces overloads c. minimizes inventory d. reduces the unit cost of production