When writing a news feature or Op-Ed, what tactic increases the likelihood that your article will be used?

a. mimic the media’s approach and conform to accepted journalistic standards
b. follow Schramm’s Model of Mass Communication
c. research your subject thoroughly before writing a word
d. identify the appropriate gatekeeper to send it to


a. mimic the media’s approach and conform to accepted journalistic standards

Communication & Mass Media

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Network affiliates are which of the following?

A. promotional partners who do product placement on network shows B. partner cable networks that carry reruns of network programming C. local broadcast stations that carry network programming D. the people who work at broadcast networks

Communication & Mass Media

Leadership and management are really terms for the same skills

Indicate whether this statement is true or false.

Communication & Mass Media

Many ceremonial speeches involve remembering past events

Indicate whether the statement is true or false.

Communication & Mass Media

Consider the following research question:

What is the relationship between the frequency of assurances and levels of relational satisfaction in romantic relationships? Given the levels of measurement implied in this question, what statistical analysis would be appropriate for answering the question? a. ANOVA b. chi square c. t-test d. Pearson correlation

Communication & Mass Media