Which of the following is an advantage of public relations?
A. effective lead generation
B. effectiveness at completing the communications process
C. ability to complete the communications process
D. high absolute cost but low relative cost
E. strong connection between the receiver and the source
Answer: A
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Treasury stock shares are
a. shares held by the U.S. Treasury Department b. part of the total outstanding shares but not part of the total issued shares of a corporation c. unissued shares that are held by the treasurer of the corporation d. issued shares that have been reacquired by a corporation
______ help you ignore extraneous matters in favor of focusing on what's important, which is realizing the goals on time and on budget.
A. Deadlines B. Relationships C. Changes D. Networks E. Options
Which of the following methods of accounting only recognizes revenue when cash is received for the services performed?
a. cash basis; b. accrual basis; c. service basis; d. merchandise basis; e. commercial basis
According to your text, what tool provides an excellent framework to determine if a firm will be successful targeting a specific segment?
A. a segmentation analysis B. a SWOT analysis C. Maslow's hierarchy of needs D. a positioning map E. a perceptual map