Which of the following statements best describes charitable subscription promises?
a. They are generally not enforceable.
b. They are equated by the law with gifts.
c. They are generally enforceable if there is reliance or a probability of reliance by the charity.
d. Courts generally find that it would be unjust to enforce them because persons who promise charitable subscriptions do not expect to be held accountable for them.
c
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Which of the following is the most meaningful metric for video ads?
A. view time B. CTR C. completion rate D. skip rate
Delia's is a clothing retailer that targets teenage girls. It runs coordinated promotions for its catalogs, its website, and its retail outlets
Delia's works to make sure its public relations activities as well as its sales promotions harmonize with its advertising in all venues. From this information, you can infer that Delia's is using ________. A) viral marketing B) stealth marketing C) integrated marketing communication D) word-of-mouth marketing E) database marketing
Rational managers will always make decisions that are in the best interest of the organization employing them.
Answer the following statement true (T) or false (F)
In the context of online advertising decisions, ________ are visually appealing, full-page ads that are delivered before the viewer is directed to the intended web page.
A. interstitials B. search engines C. microsites D. banner ads E. search ads