Which of the following describes the pull dynamic of distribution using digital media?
A. Zappos uses the Internet to sell products to consumers.
B. KFC uses a blog to describe a new meal offering.
C. A man is surfing on the Internet when a T-Mobile ad pops up.
D. A woman uses her iPhone app to locate the nearest Starbucks.
E. A coupon is sent to a shopper's mobile device.
Answer: D
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___________ of firm transformation is concerned with alignment of strategy and deployment of the sustainable strategy?
a. Stage 1 b. Stage 2 c. Stage 3 d. Stage 5