Atsuko is from Japan, and Mahek is from Pakistan. They meet as exchange students in Australia. At the end of the semester, they return to their native countries. Atsuko has regular access to a computer and e-mails Mahek regularly. She grows frustrated as Mahek, instead of e-mailing back, sends letters via traditional mail, which can take weeks. What term would a social scientist use to describe what Atsuko and Mahek are experiencing?

A. Values
B. Culture clash
C. Ethnocentrism
D. Digital divide


Answer: D

Communication & Mass Media

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